Our story
Performica’s HR Innovation Journey began in 2022 when it spun out of Invitae Corp. after 8 years as an exclusive-use tool.
It was created by a software engineer who became CHRO, as a data-driven approach to HR decision making that was people-first, focusing on the social graph of the organization.
Our vision — make work not “not awesome”
We spend more time at work than we do at home, yet few of us would describe our work as “awesome.” However, work can be great, even in jobs viewed as “hard to like”.
Management teams generally want to do better, but they need the right tools to implement people management best practices. And that’s what we’re here for.
We brought together a passionate team determined to make the work awesome for ourselves and our customers—and we are building the tools to achieve this goal.
Our Priorities
- The long-term needs of our customers come first. We live or die by how well we serve those whose businesses we’re helping.
- Our next priority is to support our team. People that feel supported will do a great job serving the needs of our customers.
- Our shareholders benefit in the long run. Being a company that delights its customers and employees maximizes value.
Our Values
- Future-focused while delivering today
- Optimistic and confident without ego
- Kind, direct, and transparent
- Always learning and never complacent
- Don’t take ourselves too seriously
Leadership team
Alex Furman
Co-founder and CEO
Alex Furman co-founded Invitae in 2010 and helped it grow through their IPO, to 4,000+ employees.
As CHRO, he leveraged Al tools to progress from fighting everyday HR fires to focusing on company strategy, helping the right employees at exactly the right moment.
Using Performica, Alex and his team were able to identify quietly exceptional and diverse employees to promote, as well as significantly reduce company attrition.
Erin McCune
Co-founder and CRO
Erin has worked in technology sales, partnerships, and leadership for more than 15 years, including a decade in startups.
Erin founded Easeenet in 2018, and worked for seven years prior at OpenSesame, an e-learning startup focused on creating the world’s most admired and productive workforce.
Erin is passionate about creating elegant, effective solutions that leverage technology.
Hashi Shashar
Co-founder and COO
Hashi co-founded Eat24 in 2012. It was acquired by Yelp in 2015. Hashi excels at creating operational and financial systems to optimize success, ensuring a smooth growth path.
Hashi implements and manages operations strategy, systems, tech stack, A/P, A/R, financials.
He believes that crafting efficient solutions makes the best use of everyone’s time.
Liz Lockhart
Chief of Staff
Liz leads the intersection of People and Project strategies and execution. She has an MBA from the University of Portland and is currently pursuing a Doctorate in Organizational Change and Leadership at the USC Rossier School of Education.
Liz’s credentials include numerous Project Management-related certifications, including PMP, PMI-ACP, CSP-SM, and a SPHR from HRCI.
With 15 years of experience leading teams in education, consulting, and technology firms, Liz brings invaluable expertise to the team.
Academic advisory board
Members of our academic advisory board provide scientific rigor and ensure
the validity and reliability of Performica’s data and analytics.
Noshir Contractor
Dr. Contractor is a Professor at Northwestern University and has been at the forefront of three emerging inter-disciplines: network science, computational social science and web science.
Dr. Contractor’s research has been funded continuously for 25 years by the U.S. National Science Foundation, NIH, NASA, DARPA, and the Bill & Melinda Gates Foundation.
Dr. Contractor is also the award-winning author of the book: Theories of Communication Networks.
Heather Whiteman
Dr. Whiteman is a Professor at the University of Washington and has a background in Human Capital Management.
Dr. Whiteman is focused on human performance and capabilities, with an emphasis on identifying measurement techniques less susceptible to societal biases.
Dr. Whiteman’s master’s degree work in industrial organizational psychology centered on the use of data and statistics to identify and mitigate the harm caused by discrimination in the workplace.
Keith Hunter
Dr. Hunter is a USF School of Management Professor whose primary research interests revolve around organizational networks, culture, and leadership.
Dr. Hunter’s investigations of social networks, power dynamics, and patterns of interaction among people are of critical significance to tomorrow’s business leaders.
Dr. Hunter’s work provides critical insights into human behavior and organizational outcomes.
Industry advisors
Оur industry advisors help us understand what is most important
to our customers both now, and in the future.
Jennifer Dole
Director & Principal Analyst
3Sixty Insights
Jennifer Dole is an analyst, consultant, and speaker in the area of talent mobility and talent intelligence technology –focused on improving the experience of how we develop, engage and leverage our workforce at scale.
Jennifer has more than 20 years of experience in the talent management industry at various Fortune 500 companies and HR technology vendors, holding consultant or executive level roles.
Jennifer is best known for her work in building trust, connection, and community with thousands of global HR leaders on adopting digital talent strategies and initiatives. These leaders achieve success by reducing cost, impacting DEIB, improving process efficiencies.
Steve Goldberg
HR Process and Technology Leader
HCM analyst/advisor
Steve Goldberg is a Top 100 HRTech Influencer and is a widely published author on talent management innovation.
With over 30 years of experience
in the HR field Steve has held HR executive roles on three continents, transforming
HR technology and service delivery
as VP HR/HRIS in the US and Europe.
He led recruiting, compensation, workforce planning, people analytics,
and payroll initiatives. In addition to his executive roles, Steve has served as Global Head of HCM Product Strategy and Marketing at PeopleSoft.
Steve co-founded Xperius, a hiring management solutions company acquired by Unicru, Kronos.